HP’s new digital printing technologies aimed at multi-billion dollar graphics arts market

2008 years 3 on 10, Hewlett-Packard in Tel Aviv, Israel issued a series of landmark graphic arts technologies and products, technologies and products to increase the number of print speed and lower costs. Hewlett-Packard
This is the largest scope of the release of graphic arts products, Hewlett-Packard to print 2.0 provides powerful support for the strategy. Print 2.0 strategy to achieve simulation of digital printing to help users to seize market opportunities.
Hewlett-Packard’s booth is located in Hall 8A, the exhibition on display at the Drupa printing of new products and technologies related to high-speed inkjet printing, offset printing and liquid-level electronic camera photo printing, as well as large format printing. Drupa printing exhibition is the world’s largest printing equipment exhibition will be held on May 29, 2008 -6 11 in Dusseldorf, Germany and Exhibition Center.
this week will be held in Tel Aviv, new products and technology preview, the main user-oriented, partners, media and industry analysts. The main contents include:
for books, trading / services and e-mail promotions, direct marketing materials such as newspapers and printing a large number of high-speed 30-inch (762 mm) inkjet platform.
new HP Latex Printing technology for a variety of indoor and outdoor applications in environmental protection, a large print mode.
more HP Indigo press series, including the new HP Indigo7000 digital printing, Indigo7000 targeted at large volume print service providers and design, as well as the market leader in the upgraded version of the 5500 printing press.
HP SmartStream Digital Workflow series is HP’s first graphic arts workflow products to meet customer market segments and application requirements of the solution.
these solutions and products to enhance the print market for Hewlett-Packard’s strength, and is expected to print the page output in 2010 reached 663,000,000,000 U.S. dollars.
Today we launch the technology further consolidated in the graphic arts market, Hewlett-Packard’s leadership to speed up the analog to digital conversion, in favor of digital technology into the mainstream market. Hewlett-Packard graphics imaging business, senior vice president StephenNigro said, These new Technologies and products will change the digital printing industry in the value of print, print the number of security and environmental protection development. Brbrbr HP graphic arts series designed to create demand for digital printing, provides a wide range of traditional printing methods of alternative means to help print Service providers to realize profits. Hewlett-Packard’s more than 50 graphic arts solutions, including the industry’s largest all-digital products, almost all kinds of print formats as small as postage stamps, large floor-to advertising.
several new products using full-dimensional print engine, the use of proprietary technology to create ink-jet color printers with high-performance, reliable, low-cost, laser-class printing text, clear and sharp image, print speed, and other characteristics .
the world’s first inkjet platform 30 feet wide by virtue of
-dimensional print engine 1,400,000,000 U.S. dollars of investment, Hewlett-Packard ink-jet launched a Web Press, the product is high-speed, high-volume digital color printing platform, you can increase the production of large commercial printing The market productivity, reduce costs.
Web Press is expected in the first half of 2009 listing of products for direct mail, trade, services and promotional printing, book publishing and newspaper industries graphic arts professionals to provide unprecedented print width, color quality, productivity and cost advantages, so that Waste, low-profit analog printing process to be comprehensive reform.
HP Inkjet Web Press can be 30 feet wide cylindrical surface of full-color print speed of up to 400 ft / min (122 m / min), coated with a variety of products and media compatibility, books can be signed, Wide newspapers and other print documents effectively.
new large-format sign / display output platform
HP Latex Printing Technology of Environmental Protection to consider, for print service providers to provide an excellent alternative to traditional large-format printing.
new water-based ink HP Latex tasteless, in a variety of HP and non-HP large format media to achieve consistency of high-quality printing. Hewlett-Packard ink Latex not only heat-sensitive ink-jet technology, can provide long-lasting output without the need to maintain the coating can achieve the 3-year outdoor print results; sharp images, vivid; a variety of indoor and outdoor applications; high productivity; Small impact on the environment.
new HP Scalable Printing Technology wide combination of HP Latex ink can be realized high-speed, high-quality printing. Latex Hewlett-Packard’s first use of printing technology to printer in the May launch of the Drupa printing exhibition.
HP Indigo provide a higher yield and profit
HP’s new print engine using liquid industry-leading electronic photo printing process to help HP Indigo digital offset printing press to achieve a real level and print photos. Three new HP Indigo models (HP Indigo7000, Hewlett-Packard and IndigoW7200 HP digital presses IndigoWS6000) faster, more efficient, compared to the traditional analog printing technology more apparent cost advantage.
such is the first new printing press in June-to-market Indigo7000 Hewlett-Packard’s digital presses, and cost-effectively achieve high-volume printing of static tasks, length of the journey from one to thousands. Digital printing products have the ability to achieve a different page, the task of variable data. Printing speed of up to 120 pages / minute four-color printing, can be ordinary commercial printing, photo output and other large applications of high-yield, high-quality printing.
HP W7200 and IndigoWS6000 were used for industrial and commercial high-performance digital rotary printing press. WS6000 is a label printing and packaging is expected early in 2009 listed the speed and efficiency of the production is the success of HP’s printing press Indigows4500 of 2 times, mainly to deal with major label and packaging production in the short-board tasks. W7200 press is a high-quality dedicated publishing, direct mail and trade / services promotion of the ideal, which is expected to large business press in the second half of 2009.
In addition, HP’s best-selling models Indigo5500 also improved, an increase of feed, and Hewlett-Packard IndigoUV coating machine to connect embedded, as well as the realization of thick print media tools to enhance productivity.
Hewlett-Packard printer is a Indigows4500-the-art digital label printing machines, equipped with digital front-end EskoArtwork improved printing quality and productivity; In addition, the HP SmartStream labels and packaging safety management of medical devices is also on the label of an increase of only 2-D Bar code or color blocks, the realization of the E-pedigree and track.
to ensure that Hewlett-Packard in a variety of scenarios under the right workflow
HP Indigo presses will be the first to adopt digital HP SmartStream workflow-enabled hardware products, product design for the open environment, can be used for a number of market segments and applications, And the establishment of the mission from the end of the process workflow management.
HP SmartStream and partner components with greater flexibility by allowing for general commercial printing, direct marketing, print publishing, photographs, labels and packaging key market segments of the print service provider’s unique business needs, offering custom , And scalable solutions.
HP SmartStream professional print server and HP SmartStream enhance the print server (Creo support) can help print service providers increase efficiency, adapt to the emerging markets and new opportunities.
HP SmartStream will feature new products for other HP Graphic Arts to provide business workflow components, including HP Scitex, HP Inkjet High-Speed Production Solutions and HP Designjet.
the use of next-generation HP digital printing technology, users can use HP Financial Services provides financing, leasing and asset management solutions. Hewlett-Packard financial services to help users easily, intelligence, to achieve economic graphic arts technology investment management, will help to minimize the total cost of ownership, including technology planning, as well as the purchase of replacement and out. For more information please go to www.hp.com / hpfinancialservices.
HP’s imaging and printing products to consolidate the leading position with Hewlett-Packard
foundry partners to launch the solution, including core HP thermal inkjet technology to print messages, product identification printing, optical disk (CD / DVD) and copy the retail transaction printing market Licensee in the application of the product.
new products HP scan imaging device is based on the 1000 full-dimensional printing engine platform, direct to CD / DVD disk to play high-quality color, speed of up to 3 per minute CD-ROM.
customers praise the achievements of the HP solution to grow the fastest, most widely position in the market, including large-format commercial and industrial printing, large format printing technology, digital production printing, digital printing labels and print e-mail address.
HP Indigo press the volume of India since 2003, a quarterly increase of more than 40%, HP Indigo presses currently in around the world each year to print the full capacity of up to 150 billion.
HP large format printers to print the annual volume increase of 25%, 2007 Global 1,800,000,000 square feet (549,000 square meters) of the print volume in the Hewlett-Packard to complete the device.
completed its acquisition of NURMacroprinters and ColorSpan, Hewlett-Packard as the world’s leading provider of UV-curable large-format printing.

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