the cost of production is a product of the actual expenses, while the prices consumers to buy products that are required to pay the costs. Ideally, the price should be higher than the cost. For printing, costs and prices in recent years, there have been a clear decline. This is a good thing, is a bad thing. It is good because of lower production costs and improved pricing helped increase the profit margins of printed matter, it is not good because the whole industry, the printing is gradually reducing profits.
to control costs
to become a key point in the printing industry to be successful, the key is to control the cost of. With the digital workflow, computer-to-plate technology (CTP), direct imaging technology, automatic printing machines, digital pre-press printing machines and high-efficiency technology, cost control is all the more important.
For example, I visited a printing plant to go, then the company has just been completed and the first time in the history of the layoffs. They installed a CTP system, the elimination of the company’s commitment to cutting film and paperboard sector demand, resulting in a part of employees lost their jobs. When we come with sealing system CTP large glass room, there is one thing which might be a terrorist, because there are not a person. After re-training and assessment, a small number of people will leave the company. In fact, the printing company not willing to do so, but in addition to automate production, they have had no choice.
I visited a printing plant of the nation’s largest, and saw its pre-press department is using the PDF workflow and on-line Blue Line proofing technology. They enable customers to participate in the workflow, and the Internet as the main means of communication. In other to achieve the automated production of the plant, as long as a few staff members will be able to copy all of the equipment operation. That a number of workers controlled by a press day is gone forever.
-the-art technology to make printing at the same time reducing costs in the competitive market to maintain a certain profit margin. However, with increasingly intense competition and print buyers to lower prices for voice rising, the industry’s profits and jobs once again by the relentless pressure. Indeed, the early Internet companies to help print buyers to save a great deal of money, but now the majority of such companies have closed down. Large print buyers who are used to reduce the number of printing, and to stay for the printing business and compete.
efficiency
to enhance competitive advantage as early as the 1950s and 1960s, was found on offset printing presses Toppan is more than the cost advantage. It’s saving money is mainly reflected in the department prepress, the printing industry as a whole are to maintain the original price of the framework at the same time, the absorption of new technologies. Toppan printing press and hot metal prices at that time are very high, but buyers seem to have adapted to the printing of their own to pay the high cost of printed matter, because the printing is a unique technology, printing and competitors are also very Limited.
offset the elimination of the emergence of a people into the printing market barriers, the number of printing an unprecedented growth. This will not only exacerbate the intensity of market competition, the printing plant had to live in order to win pieces and badly battered.
print technology during this period has made the development of many new printing plant also came into the business. Fortunately, at the time of the printing business is still relatively adequate to meet a lot of printing needs.
around the printing plant in the United States for a visit, I discovered a secret: As an industry, we are not selling printing products such as 20 years ago, but also most of the cost savings benefits are transferred to the consumer Persons. The owner of a printing press that they carried out the price of color printing black-and-white print only a little higher. They have been able to do that, because of new printing operations to shorten the preparation time, pose a higher rate of production.
This may sound a little strange, but we can printing on the investigation and analysis to understand the problem. Only printing, today’s prices lower in 1982 than about the 6% about, which is 22 in the global commercial printing after an investigation concluded.
value-added services to find the source of profits in the printing
printing less and less money, and other services are more and more money, which focused on digital printing, finishing and mailing packages and so on . Printing must be through the provision of new value-added services to find new profit sources, in particular, digital printing business.
If you do not cut the cost of production, most of the printing business will break even in a state or living beyond their means. Therefore, only by constantly investing in new technologies to get you out of the pressure of a price war. If you have not improved workflow, so from now on is not too late.
At present, the printing industry’s growth rate has already been changed, a lot of printing are also narrow their production scale. However, the number of printing, print production and printing of expectations among the buyers will eventually reach a balance. Keep in mind that the last words: cost-cutting is a fact, while the value-added services and pricing skills is a compulsory subject of study.
