With the U.S. economy’s recession, a group of enterprises in the printing business and were the plight of the annexation; have a lot of printing to do a good job in the coming year to prepare the belt-tightening. How to survive the development of an economic recession, the United States accompanied by our analysis of the printing business, not without reference.
With the U.S. economy’s recession, many are doing a good job of printing in the next year勒紧裤腰带too hard preparation. Experts have called for a slowdown in economic growth, the industry will also be in the next few months to see more merger cases arise. The reason why a lot of printing has been listed for sale because they can not achieve the desired sales, there is no use of advanced technology and procedures, and has never been their own to rectify the financial sector over, such enterprises will be closed sooner or later, from the history On the stage.
However, some of the printing industry be more favorable to the good news. Along with those printing the edge of the closure of many customers to have to look for a new printing plant, so those who survived the printing factory, and will have to increase sales to new customers and demonstrate the value of their own. Printing customers are still very strong demand, but also with the option of reducing that survived the printing plant will be able to better control their procurement process.
a development system at a reasonable price
why there are so many printing will go out of business closed? Many enterprises have insufficient funds exist and the business is not saturated, and they often position themselves for a general sales of low-cost producers of consumer goods, which directly led to the failure of its marketing strategy. When consumers started printing plant, where survivors from the procurement of printing services, also would like to pay a higher price because they have realized that only a printing plant in order to make money on the premise of selling a high-quality products and services .
professional print buyers Organization (Printbuyersonline.com) has its own members carried out a survey, the results have 60% of the respondents believe that in 2008 the price of printing than the 2007 increase in 3% (by the paper, energy and other costs ), Also 17% of the respondents believe that prices will be printing more than 6%.
printing customers will continue to bargain with the printing plant, but they apparently do not have much room for a bargain, since the implementation of the policy of low-cost printing market has been eliminated. Left behind the need for printing a more profitable price system. Customers who have seen low-cost printing experience they have embarked on a path of death.
who can help ease the pressure on the customer, to meet the challenges of the printing press will have a higher value customers are willing to value-added services and profitability of the product pay a higher price.
II, with new technologies to simplify the procurement process
some printing out the reason why is because they do not learn to use new technologies and new methods. If you can not find the printing business to streamline the procurement process printing or methods to increase productivity, then placed in front of them is a dead end. The failure of many printing companies have a responsibility to the customers, claiming they failed to convince their customers to use the new technology, or customers have not seen some of the new method found by the value of the reserves.
print buyers online (Printbuyersonline.com) in a separate survey asked respondents to the printing service providers to communicate the efficiency of the sort, 75% results of the respondents considered their own printing service providers in this regard have yet to be提高. From this point of view, not the customers do not need new technology, printing, but has not clearly explained to them the value of new technologies, or Yagen not talk about them with these new technologies.
survived the printing plant should go in front of customers, to demonstrate the value of new technologies. The new technology will not only simplify the procurement process for customers, but also enable them to obtain better service. But to see a substantial effect, customers will not easily change their working methods.
printing of new technologies can give more value. They can allow presentation rationally understand the customer a printed document could be ready to make work flow easier and faster. If the customer decided to adopt the new technology, the printing plant are able to lower their prices; However, if the client had decided to adopt the technology, then to the printing plant will create some trouble, and the extension of the production cycle, so that they Their products will also pay a higher price. Printing needs with new technologies and new procedures for the effect to convince customers to allow them through the use of these technologies to simplify the procurement process printing.
three to avoid the trap of commercialization
many companies want to sell through their own fate to come out of recession. In order to win the customer’s orders, they have more capital into the sales and marketing work. This means that with the increase in the ad, they will print more marketing materials and e-mail.
printing should be avoided as far as possible to those in the printing of the general price-sensitive consumer goods and more to be able to produce some of the sales to help customers more products with high added value of printed matter. The new printing technology can provide customers with high-quality version of the short-color advertising and marketing materials, and they generate substantial return on investment. With the majority of the printing work efficiency, small companies can afford to bear the cost of a one-to-one marketing. A variety of network printing solutions, such as: personalized web pages and variable data printing for customers to increase printing capacity to create a reason. In the eyes of the customer, printing materials will be of more value, they are willing to pay a higher price.
many are in the printing of this year and next year’s economic situation to predict, because it allows them to act more quickly to help customers overcome the present difficulties. To achieve this, printing not only the use of reasonable pricing to customers show their own business and technical value, but also concerned about the actual needs of the customers so that they can under difficult economic situation, raise And maintain their own sales.
