Quite well-known in China as the one of the show, in a few days ago at the Shanghai Mart, “Chinese University Jie Jun 2007 Chinese silk fabric printing quality conference highlights show,” reflects the international fierce competition between brands and at the same time It also led to the development of the Chinese printing industry thinking.
Four differences
In the conference, through a range of printed fabrics and colorful colorful tone printing, Chinese and foreign reporters found in the printing industry concepts and strategies, and so on a number of differences.
The first is due to family reasons, the foreign enterprise printing fabric of the history of the development of a continuation of the past century, long-term competition in the market, these family-business to form his own unique, no one can replace the production advantages, the advantages of goods, market . The products of these enterprises to enter the market, was located in high-end goods, luxury goods, together with the cultural accumulation to the market brought great shock, and when the printing of such enterprises in China meet the market, naturally Collision, the formation of a textile printing high-end goods, luxury goods market in World War II.
The second is Chinese enterprises by the fabric, “I would rather do head, Fissidens not” affect the thinking, and form their own situation, even if the enterprise has the strength and ability to create new fabrics printed with the international competition, they were reluctant to horizontal , Scale, and no chemical plant, plant fiber, as well as the formation of the final product of the interaction designer, which led to the introduction of the printing material is only piecemeal, a single product. Fragmentation of China’s printing business, and weakened the Chinese printing industry’s overall competitiveness, while Italy, South Korea, Japan, the United States, Portugal, and other printing materials businesses and brands will pull crossbow Zhang Jian.
China is the third printing fabric is indeed a “weak”, that is, the traditional cultural characteristics of the missing. Looking at the international brands, companies do not only products but also in cultural brand made a big fuss, and Chinese enterprises to do just the product, which is the largest foreign enterprise printing fabric differences. Italy to do business in the fabric, the Italian culture of “work” into, and Chinese companies often ignore the cultural and traditional elements. The integration of art and culture of Europe and the United States is the fabric of the production of the Smart, or there is a soul, and the Chinese production of printing materials, even in appearance and quality of high-grade fabric gap between Europe and the United States is not, but because of a lack of spirituality So that only reflects the fabric for a piece of material, I could not embark on Lenovo’s wings, look through the surface, this is actually a spiritual design and attitude towards life.
The fourth is to develop a different strategy. At present, the fabric printing firms in Europe and America are no longer producing low-grade fabric products, while Europe and the United States because of high labor costs, and thus very few enterprises engaged in processing and garment manufacturing. However, the pursuit of high-quality and high-grade Europe and the United States has been the target. As a result, in the early 1970s, many countries and the lack of independence of the concept of fabric franked, Italy has been specializing in the printing of the fabric of professional designers and the fashion industry to change stereotypes and began to explore alternative development Road, which found a new fabric printing, introduced new kinds of printing materials. And fabric printing enterprises to explore the simultaneous production of high-end apparel makers have to overcome enormous disruption to focus on the clothing style and innovative design features, which emerged in a number of the world’s top clothing brands and clothing designers.
China and the development of printing materials has been along the track, the path of the low-grade, a number of original products that have been headed out of the market competitiveness of printing enterprises have been hard to let go of these twilight of products, such as global warming and The loss of consumer-printed fabrics crassa. In this way, even if the enterprise has a world-class fully automatic digital ink-jet printing machine is still producing low-grade fabric, was ridiculed as “Mercedes-Benz cars with yellow sand and Latin America,” the phenomenon of more and more, resulting in further down the road of development Narrow, more and more competitors, affordable fabric into the market quickly become addicted.
Forging Chinese printing fabric, “Legion”
Forging generation of Chinese textile printing materials, “Regiment” is a printing industry. Chinese fabric printing industry leader, should be out of the traditional product mix to world-class printing of textile fabrics into the process, and together, making Chinese printing materials, “Regiment” of the market.
First of all, the product must reflect the Chinese nation has a long history and profound cultural background. Today’s China, the surging wave of business, compared to the cultural status quo is far less than that of the shopping momentum, but the most brilliant Chinese culture, most of the charm There are always things to the Chinese culture into the fabric, Printing fabric will have a soul, to show the unique charm of Chinese fabric.
Second, the re-positioning strategy, first-class production and printing fabrics. Companies to change the “head, Pteris” thinking, at home and abroad stamped with the brand to strengthen the exchange of fabric.
Third, avoid further enhance core competitiveness. Europe and the United States first-line fabrics that we do have a very strong brand advantage, but Guru in the Chinese market, they clearly exposed their weaknesses, that is not quite in-depth understanding of the Chinese market, Europe and the United States copy the way the operation of the market. For example, more fabric for men’s clothing and Development. However, China’s apparel market, sales of women has been the major items of the clothing market occupy the absolute advantage. From the recent Shanghai apparel category contributed to sales ratio, women accounted for 40.9 percent, 27.2 percent for men’s and other apparel category accounted for 31.9 percent, to the entire women’s apparel market plays a key role. Chinese manufacturers of printing materials can be in the forefront of the international fabric brand remains the market’s run-in period, hit a bad time, more full of ladies in the market, design and produce a well-received by Chinese consumers love the brand apparel printing, you can pre – To seize the market.
Four great, so that printing material from behind the scenes to front. Printing fabric is not the ultimate product, it’s bright spot, only after the designer tailoring, clothing, models can wear the T stage show. However, at this very moment, people remember the model name and designer name, no one mentioned the production and printing fabric designer who. As a result, so that printing material from behind the scenes to front, China should be a fabric printing industry is a major task at present. Looking at the international brand’s print fabric operation, launched on the one hand, strongly well-known clothing brands, consumers keep in mind that this piece of high-end products, on the other hand, lost no time in this piece of the fabric of the new high-end apparel products to the people Show, the higher the profit, the greater the number of printed fabrics to sell clothing manufacturers around the world, this is the fabric of international business objectives to. Chinese printing fabric design, production and marketing can be used to follow the example of the international market, the world community fabric printing in China set up the banner of the Legion.