2008 year on April 24, sponsored by the China Advertising Association, the China Hewlett-Packard Company Limited, the 15th session of the China Advertising Festival Award and the Great Wall of outdoor advertising units in the launch of the Call for Papers Beijing Hua Song Museum of Art was held. China Advertising Association deputy secretary general of the Miss Zhang Xia, China Hewlett-Packard Co. executive vice president, Imaging and Printing Group, general manager of KE Yu Zhang, advertising agencies, media companies and advertising production suppliers on behalf of about 200 people attended the earthquake reputation The kick-off ceremony for the China Great Wall Festival Award advertisements outdoor advertising competition started.
With the Olympics approaching, indoor, outdoor advertising has become increasingly urban world to understand China’s economic development window, China is also gradually formed the world’s most potential for development of indoor, outdoor advertising market. In the face of such an opportunity And challenges, we hope to take this opportunity to Hewlett-Packard and an in-depth cooperation and jointly promote China’s advertising industry into a booming era of healthy and orderly. Deputy secretary general of the China Advertising Association, Miss Zhang Xia in the launch of this competition and HP co-operation of the high expectations. As the world’s largest print output imaging equipment manufacturers, the 2008 China Advertising Festival Award of the Great Wall of the only outdoor advertising unit co-organized, HP also hope that through this earthquake reputation for the Chinese advertisers, advertising agencies, Media companies and advertising production suppliers to create a communication, interaction and display platform to inspire more creativity and inspiration, the first wave of more good design, creative talent and help them famous earthquake.
in order to allow more people to participate in the earthquake reputation of the activities to which this competition for the first time the use of the network operation into the activities of Authors, selection and award stages 3 and will last for 6 months. From now until July 20, who on August 1, 2007 to June 2008 to 30 in the outdoor media (including the foreign media) have been published on Chinese-language advertising works can be submitted through the official website of competition entries . In order to enhance the game of participatory and interactive, this competition also set up a network of Choice Award by voting for users to participate in the vote winners will also be eligible for HP to provide the prizes. The special Web site to open up the area to display works best in the past, players not only contribute to the exchange of views will inspire more creative inspiration.
print image as a leader in the field, HP believes that the earthquake, the statement not only allows Chinese advertising close associates to understand and experience the HP Inkjet Digital Solutions, outdoor advertising to stimulate creative inspiration, but also with Outstanding domestic digital Inkjet jointly establish China’s first-rate production of outdoor advertising standards, creating common areas of Inkjet new business model to build long-term cooperation and win-win partnership, so as to enhance China’s advertising industry’s professional standards and international competitiveness And jointly promote China’s advertising industry toward a healthy and orderly development.
